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RAYSolute Consultants – Education Consulting

About Us

RAYSolute is an education-only consulting firm led by Aurobindo Saxena and based in Bengaluru (Bangalore). We help schools, universities and education companies make better decisions and become more discoverable—combining classic consulting (market research, feasibility/DPR, strategy and execution) with AI-era practices like Generative Engine Optimization (GEO) so your brand is cited inside AI answers.

  • Deriving its name, RAYSolute (pronounced as "resolute"), from the four Indian Vedas (Rigveda, Atharvaveda, Yajurveda, and Samaveda), the firm pays tribute to these ancient Hindu scriptures, which embody a wealth of timeless knowledge and wisdom.

  • Recognizing that the essence of a consulting firm lies in its unique "body of knowledge," we chose to honor the profound insights of the Vedas through our firm name.

  • RAYSolute Consultants offers expert guidance and support in Strategy, Operations, Finance, HR, IT, Marketing, Sales, and Change Management, empowering our clients to tackle complex business challenges, seize new opportunities, and achieve their objectives.

  • Composed of a team of global education consultants, we are committed to assisting educational institutions and companies in navigating an array of challenges and opportunities.

  • Our team, consisting of seasoned professionals, is passionate about education and dedicated to facilitating the success of others.

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Services

Market Study

Feasibility Study

Generative Engine Optimization (GEO)

Concept to Commissioning of Education Projects

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GEO for Education (AI Search Optimization)

Generative Engine Optimization (GEO)—also called Answer Engine Optimization (AEO) and AI Search Optimization—helps your institution be named, cited and recommended inside AI answers across Google, Perplexity, Copilot and others.

  • Structure facts (fees, deadlines, programs) so models can parse and cite them
  • Deploy schema (FAQ, Course, Organization) and answer-first pages
  • Build third-party corroboration and knowledge-graph consistency
  • Track “Answer Share of Voice” across assistants monthly
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Media

Forbes India article image: Home or overseas education
Forbes India: Home or overseas education: Which is better?

Exploring the critical decision between pursuing higher education domestically or abroad, in this Forbes India article, I delve into the diverse facets influencing this choice. Whether you are a student contemplating your next academic step or a parent guiding your child’s educational journey, this article offers essential perspectives to consider.

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Careers

At our firm, we value diversity, inclusivity, and teamwork. We believe that everyone has a unique set of skills and experiences that can contribute to our collective success.

  • We believe that it is important for consultants to have in-depth domain knowledge and be resolute because they are often called upon to solve complex problems and help make difficult decisions. We also believe that consultants should be able to see the situation from a 360-degree perspective.

  • We offer a dynamic and supportive work environment that encourages learning and growth, and we provide opportunities for career advancement and personal development.

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GEO — Frequently Asked Questions

High-level answers for schools, universities, and EdTechs considering AI Search Optimization (GEO/AEO).

GEO—also called Answer Engine Optimization (AEO) and AI Search Optimization—helps your brand be named, cited, and recommended inside AI answers.

SEO focuses on ranking blue links. GEO focuses on entity evidence and authority so assistants can cite your institution directly in their answers.

Greater inclusion in AI answers, better-qualified inbound, stronger authority, and improved conversions from maps/app ecosystems.

Hygiene fixes (robots/sitemap/schema) can reflect in 2–6 weeks as crawlers refresh. Authority/citations typically compound over 6–12 weeks.

A diagnostic and roadmap, structured data implementation, entity/knowledge-graph fixes, authority & PR plan, and monitoring with prompt-based benchmarking.

SignalWhat we implementWhy it matters
JSON-LD Organization/WebSite/WebPage/Service/FAQ schema across priority pages Makes your entity & services machine-readable for assistants
Robots & Sitemap Explicit AI crawler allowances; fresh <lastmod> Ensures discovery and faster refresh of new evidence
Entity Alignment Consistent brand/NAP; bridges to GBP, Bing Places, Apple, Wikidata Strengthens knowledge graphs and disambiguation
Authority & Citations Press mentions, associations, partner links (curated) Improves inclusion and ranking within AI answers

Last updated: October 16, 2025