Growth Strategy

Abstract

We design and operationalise growth strategies that turn intent into sustained enrolments and revenue. Starting with leadership vision alignment and a focused market/competitor study, we shape portfolio choices, pricing, geographies, channels, partnerships, and the admissions/sales operating model—then validate with a 90-day pilot. Where useful, we add stakeholder introductions and GEO to boost real-world and AI-driven visibility.

Marketing Strategy vs Growth Strategy — in one look

Marketing Strategy

Defines who you speak to, what you say, and where you say it (narrative, channels, campaigns).

Growth Strategy

Decides what you sell, where you play, how you price, and how the system converts and retains (portfolio, pricing, geographies, partnerships, operating model).

Tip: If you’re still choosing programs/tiers/cities—or conversions are broken across teams—start with Growth Strategy.

Who this is for

  • K-12 schools & groups expanding admissions, launching programs, or opening campuses
  • Universities & colleges growing programs/formats (on-campus, online, hybrid) or entering new cities
  • EdTech & education businesses seeking predictable pipeline, better unit economics, and scalable channels (B2C/B2B/B2G)

How we start (before the strategy)

1) Founders & Leadership Alignment (2–3 hours)

Goals, guardrails, risk appetite, timelines, target segments/geographies, and success metrics.

2) Focused Market & Competitor Study (2–3 weeks or build on yours)

Stakeholders, fee/price bands, seasonality, competitor/channel benchmarks, partner ecosystems, capacity/utilisation realities. Output: growth opportunities map.

Problems we solve

  • Stagnant admissions or churn in key grades/programs
  • Unclear growth levers (pricing, scholarships, partnerships, geographies)
  • High CAC, low conversion, weak retention/LTV
  • Channel dependence (paid-only or agent-only)
  • Disconnected operations between marketing, admissions, and sales

Outcomes & KPIs

  • Enrolment/revenue growth with better lead-to-admit / lead-to-close rates
  • Lower CAC and stronger LTV:CAC
  • Portfolio ROI clarity (what to scale, fix, sunset)
  • Utilisation & capacity improvements (class, faculty, infrastructure)
  • Margin uplift (GM/EBITDA), faster payback, predictable forecasts

What you get (deliverables)

  1. Vision & Constraints Brief — leadership alignment artefact
  2. Market & Competitor Snapshot — demand pockets, fee/price bands, seasons, channels
  3. Growth Thesis & Levers — portfolio/program mix, geographies, pricing/scholarships, channels, partnerships
  4. Go-to-Market Plan — audiences/ICPs, offers, messaging, channel mix, calendar & budgets
  5. Admissions/Sales Engine — funnel redesign, SLAs, cadences, playbooks, headcount plan
  6. Unit Economics & Model — CAC, ARPU, contribution margins, sensitivity scenarios
  7. Operating Model & Governance — roles, dashboards, weekly/quarterly reviews, experiment backlog
  8. 90-Day Pilot Plan — hypotheses, A/B tests, targets, review rhythm
  9. (Optional) GEO Integration — AI-liftable abstracts/FAQs and a citations plan to show up in AI answers

Stakeholder Introductions & Partner Development (optional)

When access accelerates growth, we open doors and help you convert early opportunities.

Who we connect you to
  • Schools & school groups (promoters, principals, procurement)
  • Universities & colleges (international/ties, program heads)
  • Channel partners (distributors, counsellor networks, enterprise/CSR)
  • Allied providers (assessment, ERP/LMS, content, skills partners)
How we work

Fit assessment → target list → warm introductions and context notes → optional joint calls/webinars/demos → pilot design and follow-through.

Boundary note: We facilitate and enable; commercial negotiations and contracting remain with you and the counter-party.

Deliverables & KPIs

Curated account list & contact map • Intro tracker • Pilot/POC plan • KPIs: meetings set, pilots launched, win rate, time to first revenue

Our method (6 steps)

  1. Align — founders & leadership workshop (vision, KPIs, risk appetite)
  2. Discover — focused market/competitor study; internal data audit (funnels, cohorts, unit economics)
  3. Diagnose — gaps in portfolio fit, channel ROI, pricing elasticity, capacity constraints
  4. Design — growth thesis, portfolio & pricing, GTM plan, admissions/sales operating model, dashboards
  5. Validate — model scenarios; run a 90-day pilot to de-risk big bets
  6. Scale — roll-out, enablement, governance; quarterly reviews and iteration

Growth tracks (choose one or combine)

Institutions (K-12/HE)
  • Program/grade mix, entry points, enrichment/after-school
  • Fee & scholarship frameworks; calendar & capacity planning
  • Admissions engine: open days, counsellor network, feeder relations
  • Partnerships: corporates, universities, international articulation
EdTech / Education Companies
  • Demand gen & product-led growth; pricing & packaging
  • Channel/partner ecosystems; campus/enterprise sales (B2B/B2G)
  • SDR/AE enablement; onboarding & retention motions
  • Expansion playbooks for new cities/segments

Indicative timeline

  • Weeks 0–1: Leadership alignment
  • Weeks 1–3: Market/competitor snapshot + internal data audit
  • Weeks 3–6: Growth thesis, GTM, operating model, unit economics
  • Weeks 7–10: 90-day pilot setup (tests, targets, dashboards)
  • Quarterly: Review & scale (optional advisory)

Sample assets included

  • Growth thesis & lever map
  • Portfolio/geography strategy
  • Pricing/scholarship framework & guardrails
  • Channel mix & 12-month campaign calendar
  • Admissions/sales SLAs, cadences, scripts, objection handling
  • Dashboard spec (enquiries, CVR, ARPU, CAC, LTV, utilisation, margin)
  • 90-day pilot plan with hypotheses and success thresholds

FAQs

Marketing focuses on narrative and channels to generate qualified demand and improve conversion. Growth defines business levers—portfolio/program mix, pricing & scholarships, which cities/segments to play in, partnerships, and the admissions/sales operating model—then uses marketing as one of several drivers.

Both options. We can hand over to your team/agency or stay on to run pilots and quarterly reviews.

Yes. We often begin at inception, shortlisting cities/micro-markets and testing portfolio/price hypotheses before you commit capex.

Yes—through a consent-based stakeholder introductions track (targets, warm intros, pilot scoping, follow-through). No spam; only fit.

No one can. We improve access, fit, and execution. You own the commercial offer and close; we help you get there faster.

Want a growth plan leadership, admissions, and finance all buy into?

Let’s scope your Growth Strategy engagement.

Write to aurobindo@raysolute.com or call +91-9891321279.